As ADabisc, we have evolved from an advertising agency to a fully-fledged marketing and communications consultancy.

We love brands. We create brands. We nurture brands. We serve brands. We live brands. We breathe brands. We buy brands. We believe in their value and their power.

We are unconventional in our approach. And our clients love us for that. We are a multi-national team, indicating our varied and valuable experiences. We are a resourceful assortment of artists, graphic designers, art directors, writers, strategic planners, copywriters, brand specialists, marketing specialists, typographers, calligraphers, web designers and PR practitioners who are passionate and skilled.

Luay has more than 10 years experience in the marketing and communication fields, gained from both the agency and client sides. As a Computer Science and Business Administration degree holder, Luay began his career at Horizon FCB Jordan in Client Services working on major clients Johnson & Johnson and Volkswagen.

Luay gained managerial experience at Gropo GFT, an Italian/Jordanian joint venture. A move to Qatar led him to cause a breakthrough in the advertising industry and in 2003, he co-founded ADabisc. Under Luay’s leadership ADabisc has taken credit for developing some of the leading brands in Qatar: Salam Stores, Jazeera Mobile and Mozaic.

Riyadh Makdessi
Creative Director

Holder of a Visual Communications Degree, Riad Makdessi, Creative Director, has 10 years of experience in the marketing and communication fields, working on both sides of the fence as a client and an agency professional. Riyadh’s career spanned Syria, Bahrain and Qatar, and started at design house, Klik (branding, 3D and environmental design specialists.) Joining Intermarkets marked Riyadh’s foray into advertising which later on, enabled him to team up with future partner Luay Darwish with whom he co-founded ADabisc. Major clients Riyadh has worked on throughout his career include Unilever, Sheraton and Qtel.

Riyadh’s leadership as Creative Director at ADabisc has resulted in the agency developing some of the leading brands in Qatar: Salam Stores, Jazeera Mobile and Mozaic.